Brand Story

A Visionary Designer for Confident Women


At Curladyshop, we believe in empowering women and providing them with garments that are both stylish and comfortable.      Our brand story begins with our visionary designer, Betsie Larkin, who spent years touring the world as a vocalist for some of EDM's biggest acts.      Betsie understood the importance of feeling confident on stage, which led her to search for shapewear that could enhance her performance.      Unsatisfied with the options available, she set out to create bold and effective shapewear that didn't compromise on style.


Commitment to Quality, Comfort, and Sustainability

Curladyshop is committed to delivering products that prioritize quality, comfort, and sustainability.      Our in-house team designs each garment with meticulous attention to detail, ensuring the highest standards of craftsmanship.      We rigorously test our products on real women to guarantee optimal fit and performance.      Additionally, we are dedicated to minimizing our environmental impact by reducing packaging waste and creating garments that are made to last, reducing their contribution to landfill waste.



Making a Positive Impact on Women's Lives

We take pride in the positive impact we make on the lives of women.      In 2020 alone, Curladyshop provided over $170,000 worth of products to women nationwide, helping them feel confident and empowered.      We also support underrepresented entrepreneurs through our virtual Kickstarter bootcamp, providing them with resources and guidance to launch their own businesses.      Furthermore, we donate to organizations working towards equal opportunities for all, fostering a more inclusive and diverse society.


Embracing Feminine Power and Authenticity
At Curladyshop, we celebrate the power of femininity and encourage women to embrace their authentic selves.      We believe that women deserve to take up space, have their voices heard, and break free from societal expectations.      Our mission is to empower women to shape their own destinies with confidence and pride.      We strive to create garments that allow women to express themselves boldly, unapologetically, and authentically.



Join us on our journey as we continue to empower women with stylish and comfortable garments that celebrate their unique beauty and strength.      Together, let's embrace femininity as a superpower and inspire a world where every woman feels confident, comfortable, and empowered.

Ulady Inc.